FluidRWA Team

Built by operators who understand trust, growth and digital asset infrastructure.

FluidRWA brings together Web3 ecosystem knowledge, tokenization market intelligence, brand strategy and growth experience to help organizations discover the right infrastructure partners faster.

Dimple Mirpuri, Founder and CEO of FluidRWA
Founder and CEO

Dimple Mirpuri

Dimple brings more than 25 years of experience across brand development, marketing strategy, business growth and global market expansion. She is Founder and CEO of Brands Essential Consultancy Group and a Member of the Chartered Institute of Marketing.

  • 25+ years across branding, marketing and growth strategy
  • Founder and CEO experience across global business markets
  • MCIM, Chartered Institute of Marketing
  • Experience in business strategy, service design and brand equity building
Shefali Sharma, Fractional CMO, Digital Assets and Ecosystem Growth at FluidRWA
Fractional CMO, Digital Assets & Ecosystem Growth

Shefali Sharma

Shefali focuses on digital assets, tokenization, Web3 market intelligence and B2B ecosystem growth. As Fractional CMO, she connects infrastructure providers, fintech builders and institutional narratives across the emerging RWA and digital asset economy.

  • Digital assets, tokenization and Web3 ecosystem positioning
  • B2B fintech growth, content and go-to-market strategy
  • Market intelligence across RWA, DeFi and infrastructure providers
  • Community, creator and thought-leadership distribution experience

Why It Matters

A discovery layer needs market context, not just a directory.

Web3Category knowledge across digital asset infrastructure, tokenization and vendor ecosystems.
GrowthBrand, marketing and positioning experience for companies that need trust and demand.
ResearchQuestion-led content, vendor mapping and ecosystem intelligence built for search and AI discovery.
TrustA category-first approach designed to reduce noise and help projects find relevant providers.