FluidRWA Team

The team behind FluidRWA

We combine Web3 ecosystem knowledge, tokenization research and growth experience to help organizations find the right infrastructure partners.

Founder and CEO

Dimple Mirpuri

Dimple brings more than 25 years of experience across brand development, marketing strategy, business growth and global market expansion. She is Founder and CEO of Brands Essential Consultancy Group and a Member of the Chartered Institute of Marketing.

25+ years across branding, marketing and growth strategy
Founder and CEO experience across global business markets
MCIM, Chartered Institute of Marketing
Experience in business strategy, service design and brand equity building

Co-Founder and CMO

Shefali Sharma

Shefali leads FluidRWA's research, editorial strategy, vendor acquisition and market positioning. She writes and publishes Beyond DeFi, connecting practical Web3 and tokenized-asset intelligence with the teams building the market.

Research and editorial lead across FluidRWA guides and comparisons
Web3, RWA and digital-asset market positioning
Publisher of Beyond DeFi for an audience of 3,000+ subscribers
Vendor ecosystem development and buyer-focused content strategy

Why It Matters

A discovery layer needs market context, not just a directory

Web3Category knowledge across digital asset infrastructure, tokenization and vendor ecosystems.

GrowthBrand, marketing and positioning experience for companies that need trust and demand.

ResearchQuestion-led content, vendor mapping and ecosystem intelligence built for search and AI discovery.

TrustA category-first approach designed to reduce noise and help projects find relevant providers.

Business and services

How FluidRWA serves vendors and buyers

FluidRWA is a vendor discovery and market research platform for real-world asset tokenization, Web3, digital assets and AI infrastructure. Services include vendor directories, vetted listing memberships, profile visibility, comparison tools, editorial and market research, buyer requirement intake and related digital services.

Vendor participation is reviewed case by case. Approved companies receive a private proposal based on the appropriate directory, research or visibility scope; approval itself cannot be purchased.

Contact: contact@fluidrwa.com